Slam dunk? ActiveCampaign and ConvertKit are two of the most popular email marketing softwares on the market, and for good reason. ActiveCampaign’s spam testing is simply a ‘pass’ or ‘fail’ without much explanation to help understand the ruling. ConvertKit has marketing “automation” that's limited to simple actions. Earlier this month, ConvertKit landed $1.8m in investment from a variety of investors, which bodes well for the future.True to their roots, ConvertKit focuses on providing services aimed squarely at bloggers. ( Image credit: ActiveCampaign) ActiveCampaign takes security seriously and offers a couple layers of protection. Let’s take a look at their lowest-level plans to compare: As you can see, ActiveCampaign is slightly more expensive than ConvertKit, however, when you consider that ConvertKit has failed to beat ActiveCampaign in a single round, one might say that ConvertKit’s service was overpriced and ActiveCampaign’s pricing was pretty fair. For up to 1,000 people on your list, you’ll pay $29 per month, or $24 per month if you opt for It’s best for bloggers and YouTube channel owners. Find out who engages with your content the most. On the other hand, ActiveCampaign has more templates prebuilt both by itself and third-parties. Formed by Nathan Barry a few years ago, ConvertKit began as a way for designers and bloggers to generate leads from people who arrived on their landing pages. Track engagement so you can reach out precisely when each prospect is ready to buy. Winner: At the end of the day, it comes down to quantity and variety. Winner: Though ConvertKit’s automations are decent, they’re still no match for ActiveCampaign’s advanced automation options. Here’s why. Both focused on great deliverability and advanced automations, they’re the perfect fit for most businesses since these features can really help you improve profitability! I’m striving for perfection as a blogger. According to their most recent deliverability report from July 2019, ActiveCampaign has an overall deliverability rate of 93.8% while ConvertKit’s is 91.4%. The best features of ConvertKit vs ActiveCampaign. I can make it immediately use up the entire window, and I can tweak the typography to be slightly larger, and have a bit more prominent. Home » Blog » ConvertKit vs ActiveCampaign. 6 Pricing and packages Please enter a valid email address to continue. On the user end, you can allow two-factor authentication for every single account. If you run a small business that needs sales automation, CRM, and other related features, then ActiveCampaign is a better choice. I’m going to use this ConvertKit vs ActiveCampaign review to dissect everything from ease of use and price all the way to deliverability. Yes, ConvertKit offers a free plan, however, this is very limited as it doesn’t include automation, autoresponders or reports. An email marketing tool that grows with you. The only thing it offers is a preview tool that lets you view emails as individual subscribers would. Identify subscriber interests and then send them what you know they'll love. What you can do is code your email template in the HTML editor – this is a nice feature to have for more advanced marketers and tech-savvy creatives but really needs to complement a more beginner-friendly option, in my opinion. The debate and questioning starts. After extensive testing, I can say that ConvertKit is overpriced for what it offers. The joy of using a drag & drop email editor is that it makes it super easy to create a good looking email without having to write a single line of code, and this can be very appealing for small businesses with few resources. ConvertKit has a number of modern templates to choose from, whereas ActiveCampaign doesn’t offer templates, instead, you’ll need to style the form using the formatting opinions. However, ActiveCampaign has an obvious edge here thanks to its more comprehensive feature set, including automation, A/B testing and reporting options. To be honest, this round is pretty neck and neck as I can’t fault either of them. ConvertKit form templates ConvertKit has a number of modern templates to choose from, whereas ActiveCampaign doesn’t offer templates, instead, you’ll need to style the form using the formatting opinions. To nurture a person's blog, Email marketing is a precise route before getting started; the person or the team needs a certain Email marketing tool.There are many tools available in the market for the same, but we are going to review ConvertKit Vs.ActiveCampaign. In terms of the number of features, Mailchimp takes the lead, but that isn't to say they're necessarily better. You can even use CSS styling for some customization on the platform. Choice and Flexibility of Template Designs, Registration Forms/ Opt-in & Opt-out- Process. Like Drip, ConvertKit uses an if-this-then-that functionality that allows you to create automation rules by selecting a series of events, actions, and conditions. Here also ActiveCampaign integration plugin is more effective. The truth is that there are more features that could go on the list from the ActiveCampaign side, like text messaging. An in-built ability to organize and manage lists of email contacts and functions to tag and segment them into logical groupings, so you can send more targeted marketing messages. You won’t be short of insights with ActiveCampaign; you’ll be able to delve into opens, click-maps, page visits, geo-tracking, and more. But the point of my table isn't to create an exhaustive list. Up until recently, ConvertKit didn't even have a free plan. Active Campaign Vs Convertkit. Elevate your audience targeting and outreach. Pre-built automations to help you get started building common workflows. Neither of the tools is cheap. With ActiveCampaign, you have the ability to save custom ‘blocks’ to reuse next time, and you can also see changes other people have made, Google Docs-style. You don't sell products. A huge part of the value in ConvertKit is in tracking the exact interests and … That said, I’d argue that ActiveCampaign’s features are superior to ConvertKit’s, especially when it comes to marketing automation and reporting. ConvertKit is a great option for you if you have a small email list and are in need of some basic, streamlined automation capabilities in your email marketing platform. Active Campaign, on the other hand, is a powerful all-in-one solution for marketers and sales teams that automates not just email marketing, but everything from sales emails to lead scoring. ActiveCampaign, on the other hand, has around 40 modern, responsive templates to choose from and you also have the option to code sections or your entire email in HTML. You never need to worry about getting started. Do more with advanced automation and personalization (that's still easy to use). ActiveCampaign provides integrations with over 250 apps, meaning you’ll most likely find what you’re looking for. This may be the case for those wanting to connect their CRM, as ConvertKit doesn’t really cover this area, which is quite a surprise. However, neither of these facilitate the creation of visual emails due to a lack of formatting options and interactivity (i.e. It really does offer one of the most powerful solutions and makes it pretty easy for the user by offering plenty of templates and a visual flow-chart-style editor. ActiveCampaign is more flexible and has more advanced features than ConvertKit because when you are trying to sell a product as opposed to just blogging, you need more tools. Use lists, tags, and custom fields to group your customers—then send them content based on their interests and lifecycle stage. Winner: Considering that both tools have their shortcomings when it comes to the interface and editor, I’m going to start off this comparison by awarding a point to each. Use If/then logic to give customized experiences without creating dozens of automations. Connect WooCommerce, Square, and BigCommerce stores to your marketing and sales automation platform. You have to select at least two Newsletter Services. We’ve been tracking the deliverability of the providers we review for a number of years. But the moment I do, something crazy happens. ConvertKit vs ActiveCampaign, which one wins? Having so many options might all sound a bit overwhelming but it’s actually very easy to set-up and manage. ConvertKit Vs ActiveCampaign – Is the switch really worth it? They both have their ups and downsides, though. By the way, the median ROI on email marketing is 122%, beating social media and paid ads. Plus plans and above have access to ActiveCampaign’s free email design service, meaning that someone will create a branded email template for you to use. 1. Overall, we think that ConvertKit is the winner when it comes to the best email marketing automation tool for bloggers. ConvertKit and ActiveCampaign are amongst the best email automation and marketing platforms for small and medium-sized businesses. Convertkit vs ActiveCampaign: Pricing Let’s face it – we all have budgets to stick to. ConvertKit vs ActiveCampaign Friendliness: ConvertKit is undoubtedly much simpler to use, streamlined, and has a user-friendly interface. As I mentioned above, ConvertKit has just 3 templates and they are really very basic, in fact, one of them is ‘text only’ so that leaves just 2 templates. And so I don’t have permanent tools, software or … Winner: Due to ConvertKit’s limitations, this is another clear win for ActiveCampaign! 4-1. Activecampaign Vs Aweber. Choosing the right email marketing platform is critical if you’re running an online business. That isn’t a huge difference. We get you started quickly by migrating all information for all user types at no charge. On the other hand, ActiveCampaign is a little bit complex, and difficult to use, it is still very flexible and is always preferred when sophisticated e-mail marketing is required. Set up site tracking as well as the basic Wordpress integration functions. With it only showing the open, click-through and unsubscribe rate, ConvertKit’s reporting is pretty basic. Subscribe your contacts by SMS when they send a keyword to a phone number. If you want to build an integration through an API, ConvertKit has plenty of documentation on how. Both ActiveCampaign and ConvertKit offer 4 form types to choose from, though bear in mind that ActiveCampaign’s Lite plan includes only the inline form display. Enter a customer into an automation when they submit a form on your website. See how it did in the following comparisons with other popular email marketing services: If you’d like to try ActiveCampaign out before you commit, you can trial it for 14 days for free. However, they achieve these results in different ways in terms of scope, design, and features. ConvertKit is a marketing automation platform design and created specifically for professional bloggers. ActiveCampaign vs ConvertKit: Who Wins? ConvertKit and ActiveCampaign both have built-in templates to help you create your automations. April 11, 2019 by Jodie Walker. Here are the average figures of how they performed in our last 3 rounds of bi-annual deliverability tests (July 2019 – Sept 2020): *Sender Score is a number between 0 and 100 that identifies your sender reputation according to Return Path. Both ActiveCampaign and ConvertKit offer 4 form types to choose from, though bear in mind that ActiveCampaign’s Lite plan includes only the inline form display. ConvertKit has marketing “automation” that's limited to simple actions. Build customized stacks for your business, allowing your features to scale with you, not against. ActiveCampaign bags yet another point, taking the scores to 8-1. Read Full ActiveCampaign Review ConvertKit’s poor performance certainly doesn’t warrant its high prices. ActiveCampaign also provides 3 one-on-one training sessions with its Professional plan, and there is a community forum where you can get in touch with other users. You can only select up to five Newsletter Services. ActiveCampaign’s automation workflow editor. ActiveCampaign offers both email and chat support to users on all the paid platforms. Have I… If you have an online store on a platform such as Shopify, BigCommerce or WooCommerce, reports are also available on the Plus plan and higher. But ActiveCampaign lets you combine more than 20 triggers and 40 automation actions, so you can show your audience exactly what content they want to see. Check Out: Best ActiveCampaign Alternatives. We’ll get you up and running fast. But does that mean it’s actually a better email marketing service? It also integrates with Zapier and makes building an API a simple affair. If you’re in need of advanced features and can afford to pay a little more for your email marketing service then I’d definitely recommend using ActiveCampaign. Optimize your funnel to get the most out of your automation tool. Clearly manage your sales process from start to finish. Winner: Despite ActiveCampaign’s slightly higher prices, the fact that it offers a much better service means that it takes the point for pricing. Though both of these tools have a well-designed backend, it is slightly easier to locate what you need in ConvertKit’s menu. Create a workflow to send customers blog updates via multiple channels on a repeatable basis. 5-1. However, when we compare deliverability to the Gmail Inbox Tab vs Gmail Promotions Tab, the difference is large. But if you’ve got plenty of leads, you can easily split them into different audience segments based on their shared characteristics. ConvertKit is more beginner-friendly and focuses on simplicity and ease of use. Put different messages in front of different people based on specific rules. Thus, it may be difficult for you to pick a choice amongst these two tools. Winner: ConvertKit is a good option for basic sign-up forms, however, it is lacking when it comes to customization options. When you look at this list of features, it will feel like the two platforms are evenly matched. Source That said, if you’re looking for a more affordable service or would like to start off with a free plan, you might want to look at Sendinblue or MailerLite. ConvertKit has close to 90 integrations to a wide variety of tools and applications, including all the big names: Wix, WordPress, Shopify, Stripe and so on. Both ConvertKit and ActiveCampaign tick the necessary boxes for the basic features of an EMS. Winner: That’s right, folks. So why the switch from ActiveCampaign? However, unlike ConvertKit, the platform allows for a variety of customization options. If you’d like to try ConvertKit out for yourself, you can sign-up to its free plan here. Test emails – or entire automation workflows – to find what works and what doesn't for your audience. Send customers regular updates when your blog is updated. ConvertKit and ActiveCampaign are certainly on the higher end of the spectrum, but which comes out cheaper and are the higher price tags warranted? ActiveCampaign gives you advanced segmentation, smart automation, a CRM to help you manage relationships, and an actual email designer that’s powerful enough to keep up with your growing audience. A comparison of ConvertKit vs ActiveCampaign helps to make this process easier. Did I think about this? Google tells us that ActiveCampaign gets, on average, double the hits when compared to ConvertKit. It also connects with Zapier, if you need to integrate with a tool that isn’t on their list. Track individual items as they move along a pipeline. Best of all? SharpSpring ConvertKit VS. SharpSpring. ConvertKit takes a slightly different approach, with its overly simplified editor. Convertkit Vs Activecampaign. Best of all? Now we’re coming to the real differentiator! Attend accessible in-person workshops and have regular calls with our team for your toughest questions. *Must have 5,000 contacts for migration support with ConvertKit. Leave a comment if you have any questions – I’d be more than happy to help! ActiveCampaign also comes with several email templates. ActiveCampaign is a very effective tool that beats Converkit in particularly two areas: the first one is A/B-testing, and the second is tracking & reporting. Their prices are quite fair as well, especially when compared to some others. What I’d like to see are social media and ecommerce conversions, and also the bounce-rate! ConvertKit doesn’t do spam or design testing. I’ll start with the easier of the two first, ConvertKit. Use automation to send contacts into—or remove them from—another automation workflow. Trigger automations based on when you update content. 2-1. It’s not that ActiveCampaign’s interface is badly designed, it just has quite a few more options than ConvertKit. 3-1 to ActiveCampaign. ActiveCampaign offers incredible integration with signature CMSs, including Zapier, ClickFunnels, Salesforce, WooCommerce etc. Compared to ActiveCampaign, ConvertKit are the new guys on the block. Let’s get stuck in! Basic Features. It’s imperative that the email tool you select has good deliverability, otherwise all your efforts leading up to sending your campaign will have been for nothing. Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won. Mailchimp will charge you $49.99/month for 5,000 contacts, whereas ConvertKit will charge you a premium price of $79. ConvertKit’s pre-built templates revolve around bloggers. ConvertKit has almost everything bloggers and creators need to get started—until basic email marketing isn’t enough. For that reason, we’re giving ActiveCampaign the point here. Ontraport ConvertKit VS. Ontraport. Use email, SMS, Conversations, Facebook Custom Audiences, and more to reach your contacts where they are with content they care about. ConvertKit vs. ActiveCampaign: Features ConvertKit and ActiveCampaign both have strong feature sets but, while ConvertKit focuses on some functionality at … The plus of having ready-made templates is that there’s less work for you, however, you will find that you have fewer customization options with ConvertKit, and some might find this inhibits them. Main Difference Between ActiveCampaign vs ConvertKit The main differences between ActiveCampaign and ConvertKit are: ActiveCampaign has more CRM features, whereas ConvertKit is strictly an email automation platform ActiveCampaign is generally cheaper per subscriber compared to ConvertKit The automation workflow editor is also very easy to use, as everything is done inside the automation editor itself, for example, when you add an email or form to your workflow you can edit it inline, rather than having to leave the editor. Read my full comparison and review of ConvertKit vs. The only thing that is slightly annoying is that it autosaves every little change, so if you need to undo something you did a few minutes ago, you’ll find yourself clicking back through tons of changes. Goal reporting lets you measure your efforts. Here’s the deal: no two individuals are alike. Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path. On the other hand, ConvertKit integration plugin makes you to embed signup form, posts, specific pages. Without a doubt, both tools are pretty high in utilitarian value as they both come with distinct and necessary features. So what’s the conclusion for each of these tools? Tags let you group, sort, send, and automate. ActiveCampaign also comes with a CRM, meaning that, in addition to email and automation reporting, you’ll have access to deal reporting and sales performance metrics, as well as forecasts. The designs aren’t bad and it’s fairly easy to adapt them to your company’s branding. We give ActiveCampaign 5 stars for automation. One of the key similarities between Convertkit vs Activecampaign is the fact that they promise the same results. ActiveCampaign, on the other hand, offers a whole host of custom fields. You can also use simple if/then conditional rules and date-based triggers. A real human will check your first few emails and be sure they comply with deliverability standards. They’re like attaching a sticky note to your contacts. The reporting is very poor and there is no spam and design testing. And when someone asks me for my opinion, I give it to them. The few templates that are available (which are more like design themes than templates) are very hidden. Another point to ActiveCampaign. You’d be surprised how much time you can waste getting to grips with a new email marketing tool. You can preview your email on various clients, however, you’ll be charged $1 per test/client. Though ActiveCampaign’s average went down due to a dip last round, it still has a very good overall track record (scoring in the nineties). ActiveCampaign ConvertKit VS. ActiveCampaign. It most certainly is! ConvertKit vs ActiveCampaign: Final Thoughts. Both ConvertKit and ActiveCampaign have decent support, which you can access via email and live chat, with knowledge bases and tutorials also available. Winner: I think each deserves a point here, meaning ConvertKit is finally able to get something on the board! ConvertKit provides customizable (and attractive) landing pages for capturing leads. Automatically follow up with your target audience. Winner: Though neither of the providers wowed me in this round, I’m going to have to give the point to ActiveCampaign due to ConvertKit’s lack of options here. But ActiveCampaign lets you combine more than 20 triggers and 40 automation actions, so you can show your audience exactly what content they want to see. With our particular background and expertise, we’ve designed ConvertKit to give you everything you need and nothing you don’t. Leverage an organized system to track sales, speaking engagements or events. Particularly for a guy who is generally very loyal to brands! Winner: You’ve guessed it! You can save some money by … Final Thoughts – ConvertKit Vs ActiveCampaign. In fact, it actually has two editors: a plain-text editor and a newly updated one with a few more content options. ConvertKit vs ActiveCampaign: The Features. About ConvertKit. A Full ConvertKit vs ActiveCampaign Comparison. You’ll see it has a decent sender score and saw less emails end up in spam. As far as your sequences need to be successful, you would like to understand the way to divide and fragment the audience. Send a text message to contacts within an automation. ConvertKit Vs ActiveCampaign Tagging & Segmentation. Tailor-made email drives multiple times higher transaction rates, after all. Both of these platforms are good; it just depends on what your goals are. Active Campaign vs ConvertKit features comparison. ConvertKit's automations are not as varied as ActiveCampaign's or Drip's, but they simplify the process, breaking it into events, actions, and conditions, which personally we love. ActiveCampaign is in the lead with 5 points to 1, and spoiler alert, ConvertKit is not about to bring it back with its reporting features I’m afraid. ConvertKit vs ActiveCampaign: email list segmentation. 7-1. ConvertKit hardly got a look in, only bagging itself two points, whilst ActiveCampaign secured a nice round 10. While it doesn't have as much “flexibility” as ActiveCampaign, you might not even notice a difference depending on what you need it for. In terms of the editor, ActiveCampaign beats ConvertKit hands down; the drag & drop editor takes no time to master, and if you need any help then you have some helpful tooltips that pop-up when you hover over a particular element. Are you ready to delve into this head to head? This is ironic because ConvertKit heavily markets its product towards young creatives. But, with some changes, I can make my e-mail pretty basic. We’re an email marketing company built by creators for creators. A/B test campaigns to learn what content works best. That’s why we look at ease of use before anything else. Despite the fact that it’s marketed towards creatives, it’s actually pretty difficult to get creative with the features available, unless you’re a whiz with HTML. ConvertKit is built with bloggers and content marketers in mind. Automation is a boon! ActiveCampaign bags itself another point with its excellent reporting features, taking the scores to 6-1! Read ConvertKit vs Activecampaign. ConvertKit does these things better than ActiveCampaign: Built-in lead capture pages. 9-2. ActiveCampaign really hit it out of the park in this ConvertKit vs ActiveCampaign comparison. 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